I don’t really wear slogan T-shirts because they make me feel like a walking billboard. Putting on my “WTF is a Haim” tee, however, thrills me. I could channel all the 70s California girl coolness and walk down the street with Haim’s effortless rock-pop sound as background music. That’s the magic of band T-shirts, and especially those from a music group with such savvy sense of style – and attitude.
Music and fashion has gone hand in hand for Haim since a very young age. Growing up in San Fernando Valley in California, the three sisters—Este, Danielle and Alana, immersed themselves in vintage fashion and found inspiration in badass musical goddesses from the 70s like Debbie Harry and Stevie Nicks (who later became a mentor to them).
They’ve come to be known for the signature Haim ‘look’ with their sun-kissed, loosely-wavy long locks, and sunglasses. A lot of sunglasses (as exhibited on both of their album covers and, well, almost every Instagram post).
Their ensemble is harmonious together but each sibling stands out in their own ways. Mod skater-cut miniskirts and wrap dresses are go-to choices for 32-year-old Este, who’s famous for her “bassface”, a term for the crazy expression she pulls when performing (there’s even a twitter handle dedicated to it @estebassface). Whereas Danielle, the 29-year-old lead vocalist and guitarist, who actually went solo for a couple of years before the band’s conception, fashions quite a lot of slouchy power suiting and androgynous chic.
Alana, aka baby Haim, 26, who plays guitar and keyboard, wanders in the tomboyish middle ground. “We’re like three puzzle pieces, we have to fit together—until we find that balance, we have to just keep trying,” she told ELLE Australia. But just like any other sisters, they steal from each other’s closets.
This September marks the drop of Haim’s debut album, Days Are Gone, five years ago. Since the internationally-popular and critically-acclaimed release, they have also entered the fashion industry’s radar: Sitting front row at Clare Waight Keller’s Chloé Fall 2014 show in Paris. Check. Walking down the red carpet with Rodarte’s Kate and Laura Mulleavy at 2016’s Met Gala for ‘Manus x Machina: Fashion in an Age of Technology’ wearing their monotone lace column dresses. Super casual check. Getting dressed by Diane von Furstenberg to attend the 2017 CFDA Awards in Jonathan Saunder’s designs—the list just goes on and the checks get bigger.
But let’s not forget the looks they rock when they’re actually rocking out.
“We want to wear things that make us feel like the superhero versions of ourselves,” Danielle told British Vogue. “Being on stage it’s so important to feel like your best self, because it brings out the performance”.
They tend to go for more casual and playful outfits at music festivals, but are also not afraid to dress it up as they performed at the Guggenheim Museum in New York City for the 2017 Guggenheim International Gala Pre-Party all dressed in head-to-toe red by Dior.
As for now, the power-trio is almost at the end of their Sister Sister Sister World Tour. But they’re nowhere near stopping. From watching the sister act whether on stage or in interviews, you know they’re having the ride of their life, music and fashion fuelling them all the way.