"Fashion is the armour to survive the reality of everyday life."
The British designer is bringing out a capsule outerwear collection in celebration of the brand's 10th anniversary
British designer Sophie Hulme has had a fulfilling 10 years in business and marking the anniversary she has opened her first permanent bricks and mortar store on Chiltern Street in Marylebone, contributing to the renaissance of the London neighbourhood. And her namesake brand – most famous for its simple, functional handbags at a fairly accessible price range – is is launching a capsule outerwear collection.
Hulme launched her London-based design studio in 2007 upon graduating from Kingston University in Fashion Design. However, the brand is feted for an unexpected turn of direction as the accessory pieces in her runway collection drew attention and the growing demand of her handbags took over the business.
Sophie Antropik, the niche brand’s retail supervisor says: “I think that the outerwear capsule will bring many new and existing customers to the store because it’s a throwback to Sophie’s earlier design work. She started in ready-to-wear and since opening stores, I’ve had several people come to me and tell me ‘I love her stuff, I have one of her coats’.”
Seven years after introducing her first handbag collection, the British Fashion Award winner is going back to her roots. Inspired by her lasting love for the aesthetics and functionality of military wear, the three styles of jackets and coats are crafted in premium materials and cut in sleek silhouettes, much like her signature accessories that are made to last.
The double breasted pea coat features a chain belt replicating the chain handles used on the popular Spring bag. A secret whistle is hidden under the front neck of the classic biker jacket, and a similar artful detail used on the Pinch crossbody bag concealing a pencil in a loop-through hexagonal cylinder, which can also be seen on the Call Me Coat.
Retaining her no-trends, no-logo attitude, new styles like the Knot bag features an exaggerated woven webbing drawstring closure. Classic handbags like The Cocktail Stirrer and The Bolt Bag offer various options in size and colour.
The iconic Albion bag, loved by trendsetters like Chiara Ferragni, Kate Hudson and Gigi Hadid, is also here to stay. The geometric shape bag and tote are worked solely with vegetable tanned leather—a natural process which is the most sustainable and environmentally-friendly way to treat leather, and the 24-carat-gold-plated hardware has become the key Sophie Hulme aesthetic.
A full-size campaign poster featuring a 10-year-old boy and girl standing on top of each other to form a taller figure to model the coats takes up the shop window as a private preview event is hosted this Tuesday at the Chiltern Street boutique.
Antropik says: “Opening Chiltern Street has been great because we feel very at home on the street alongside our very talented neighbours and other artisan designers, also the Chiltern Street shopper tends to be someone who wants something different and appreciates good craftsmanship over labels.”
Part of the new collection is now available on the brand’s website and in store at 38 Chiltern Street.
*This article is originally published on _shiftlondon
Meg is a full-time fashion journalism student at London College of Fashion, University of the Arts London. She moved to London at the age of 18 to pursue her dreams of becoming a writer.